It classifies customer preferences into five categories. 1. Must-be Quality These attributes are taken for granted when fulfilled but result in dissatisfaction when not fulfilled. An example of this would be […]
Books
The hook – Hooked by Eyal Nir
Take away from HOOKED – Build- Habit-Forming Products by Eyal Nir Habits are defined as “behaviors done with little or no conscious thought.” The convergence of access, data, and speed is […]