Automation & Priorities of Digital Organizations


What is Automation/Digital Transformation?

The easiest way to understand Automation is to co-relate it with the introduction of machines & robots in traditional industries like Manufacturing. These were used in areas that were repetitive while sometimes to reduce cost, increase productivity, quality, efficiency, reduce manpower and so on.

Digital Transformation is still a Top priority for C Suite executives. While transforming an organization’s use cases/processes into digital processes to support this C suite directive is still distant. The reality is that most organizations are still in the early stages and are confused about where to begin.

Most of these organizations are faced with the growth of Machine Learning (ML), Artificial Intelligence (AI) & Automation options to choose from while at the same time struggling to get hold of rapidly changing technology.

Impact of Pandemic

Particularly in the aftermath of the pandemic, firms large and small have shown interest in automation, a Forrester study found. However, some companies continue to face challenges and some region-specific obstacles along the path to maturity.

Strategic Role of Automation

We need to see Automation as a strategic tool while the organization sets the right expectations around what the tools can do as part of the Automation Strategy.

What are the advantages of automation?

  • Productivity is increased
  • Improved quality
  • Cost is reduced
  • It replaces humans in tedious tasks
  • Accuracy & Reliability
  • It can do tasks which is beyond human capability

What are the disadvantages of automation?

  • Initially can be costly
  • Needs regular updates & can be obsolete
  • Can be unpredictable at times if not monitored, error-prone

What are the areas where Automation can have an impact

  • Ad Operations
  • Marketing
  • Legal & Auditing
  • Product Analytics
  • User Engagement & Retention
  • User Acquisition
  • Content
  • Data Analytics
  • Sales and Pricing
  • Social Media
  • HR
  • Quality Assurance

In the upcoming articles, we will dive deep into each function and see how automation can help but also see it in detail, especially for Media Industry and likewise.


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